What’s Yellow and Fizzy and Available for 24 Days in Texas? Mustard Beer!
If you’re a fan of quirky food and drink pairings, get ready for a unique experience at the upcoming State Fair of Texas in 2024. This year, Fletcher’s Original Corny Dogs, a beloved staple of the fair for over 80 years, is teaming up with Martin House Brewing Company and Best Maid Dill Pickles to introduce a one-of-a-kind beverage: Mustard Beer. Yes, you read that right—this yellow, fizzy concoction will be available exclusively at the fair and at Martin House’s Fort Worth taproom for a limited time.
The Collaboration Behind Mustard Beer
Fletcher’s Original Corny Dogs has been serving up their iconic fried franks since 1942, and for generations, the perfect corny dog has been accompanied by a squiggle of tangy yellow mustard. Amber Fletcher, co-owner of Fletcher’s, saw an opportunity to innovate while staying true to tradition. Partnering with Martin House Brewing Company, known for their adventurous brews, they decided to create a Mustard Beer that would complement their corny dogs perfectly.
Martin House Brewing Company, based in Fort Worth, is no stranger to unusual flavors. Their brand manager, Sam “Shugg” Cole, explains that the brewery thrives on creativity and chaos, often experimenting with new recipes multiple times a week. With a history of producing eccentric brews like Best Maid Sour Pickle Beer and even Space Pizza Beer, the team was excited to take on the challenge of Mustard Beer.
What’s in Mustard Beer?
So, what exactly goes into this audacious brew? According to Cole, the Mustard Beer is crafted using Martin House’s popular Pickle Beer as a base, with a generous addition of mustard—reportedly “probably a gallon of mustard in each batch.” The result? A drink that offers acidity and tartness, followed by a distinct mustard flavor. For those who love the tangy kick of yellow mustard, this beer promises to be a delightful experience. However, if mustard isn’t your thing, you might want to think twice before diving in.
A Fun and Funky Fair Experience
For decades, fairgoers have enjoyed the classic combination of corny dogs and cold beer. With the introduction of Mustard Beer, attendees will have the chance to sip on something truly unique while indulging in their favorite fair foods. The idea for Mustard Beer emerged from the observation that many customers would often pour mustard into their empty beer cups after finishing their drinks. Now, they can enjoy the flavors together in a single, fizzy beverage.
The Mustard Beer made its debut in 2023 and quickly sold out, generating buzz and excitement for its return. It will be available starting September 27, 2024, coinciding with the opening day of the State Fair of Texas, which runs until October 20, 2024. The Fletcher family anticipates selling around 500,000 corny dogs during the fair’s 24-day run, and they see the Mustard Beer as a fun addition that won’t overshadow their main attraction.
Where to Find Mustard Beer
Fairgoers can find Mustard Beer at three Fletcher’s stands located strategically around the fairgrounds: near Big Tex, at the Corny Cafe close to the Texas Star Ferris wheel, and on the Thrillway. A 16-ounce cup will cost 10 coupons, or $10, making it an accessible treat for those looking to try something new.
Amber Fletcher emphasizes that Mustard Beer embodies the spirit of the State Fair—fun, innovative, and unlike anything else. It’s a chance to step outside the box and enjoy a flavor combination that’s as bold as Texas itself.
Join the Fun
As the countdown to the State Fair of Texas begins, food enthusiasts and adventurous drinkers alike should mark their calendars for this unique opportunity. Whether you’re a lifelong fan of Fletcher’s corny dogs or a curious beer lover, Mustard Beer promises to be a memorable addition to your fair experience. Don’t miss out on this limited-time offering that captures the essence of Texas culinary creativity!